MEET THE FOUNDER

A Gen Xer born in New York City July 1971, Randy is the eldest son to Mussy and Pop Pop. A fusion of Chicken Adobo and Presbyterian Potlucks. Manila meets Madison Ave.

Packed into a brown wood grain paneled 1976 Caprice Estate Station wagon (not pictured), the Allison fam moved to Southern California in 1980. It was under the smog filled skies of 80s LA, where a then pre-teen would live and learn (often the hard way) life lessons that would seed an appreciation for family, food, fashion and faith.

At the foundation of ALTER X Company, is a belief that life is best lived when pursued with purpose. Finding satisfaction and meaning in serving others and making choices that are simply more people and planet positive. This is the heart and soul of what ALTER X calls PURPOSE APPAREL.

You may have to slow down to experience it, but a detour always worth taking.

Legacies are lived before they are left. It isn’t your style that people remember most, it’s your substance. Regardless of which stage of life you are going through – coming of age, experimental or existential – go boldly. Come on, sink those beautiful teeth in and dare to LOVE LARGE.

Not having a plan and living to talk about it pretty much sums up the 90’s for Randy. Remember those moments you wish you could forget? No one’s journey is without mistakes, missteps or missed opportunity. The beauty of purpose and the gift of the present is we can begin again.

The “oops”, obstacles and opposition that make up every life can be transformed into OPPORTUNITIES for good when we choose to use these experiences to be better next time and help others to do the same along the way.
Advantage WE not ME.

The easy path may seem more popular, but the road less traveled is by far more fulfilling. Keep the door of your heart and home open, and sometimes purpose finds YOU.

Volunteering is one way we can learn the gift of giving. First modeled by his own parents, carrying on the family tradition of GIVING BACK the Allison family has served in group homes, human trafficking agencies, cross border mission projects and eventually fostered at risk youth. One day, Ashley (seatedright) literally came knocking on the front door needing a place to stay. The rest is forever family history.

2020 was a year of change for everyone. During the peak of COVID, Randy and his wife and best friend of 23 years decided to pursue her dream job of serving as a nurse on an Indian reservation in Arizona. What resulted was a reminder that the most important things in life, aren’t things. And the connection between people and the gift of time we have with them is the currency we unfortunately can all undervalue and take for granted.

Read more about our journey: alterxco.com/the-gift-of-getting-there

The last stitch of our first ALTER X T-shirt was finished in the fall of 2021 in what was an experiment part inspiration, perspiration (that Arizona desert is for real!) and motivation to contribute something positive and good during a pretty dark time. The mission, help others live lives that are more meaningful, purposeful and mindful of how the smallest of choices, even the clothing we wear, can positively impact people, planet and truly ALTER everything.

We hope to do our small part to inspire, encourage and motivate you to be all you were created and destined to be. A person positively on PURPOSE.

ONE SHIRT CAN MAKE A WORLD OF DIFFERENCE when we believe we are the change we have been waiting for.